Digital Marketing

Digital marketing is a vast marquee term that covers multiple areas from SEO to blog jotting and distribution channels to budgets. In this companion, we ’ll help you to understand the crucial pillars of digital marketing, enabling you to make your own digital marketing strategy to optimize advertising through online channels similar as hunt machines, your websites, social media, dispatch, and mobile apps.

In this digital marketing companion, you ’ll discover :

  • What’s digital marketing?
  • How does digital marketing work?
  • Why is digital marketing important?


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What's Digital Marketing ?

 Digital marketing is a way of reaching out to the customers and getting your business in front of them. It involves websites, emails, social media channels, video and mobile apps to reach out to more people. Digital marketing can be used by small businesses and large ones as well

The Platforms that digital marketing uses are as follows :

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  • Emails 
  • Social Media Platforms
  • Websites
  • Search Engines
  • Web – Based Advertising


How Does Digital Marketing Works ?

 Digital marketing involves deploying a range of strategies to reach customers, whether the aim is to tempt them into making a purchase, increase their brand awareness, or simply engage with your brand. Modern digital marketing comprises a broad system of channels, including:

  • Video streaming sites (Netflix, Amazon Prime) 
  • Music streaming websites (Spotify, Pandora) 
  • Online forums (Reddit, Quora) 
  • Podcasts        
  • Email campaigns                         
  • Visuals and other visuals Advertising on TV and radio 
  • Newsletters 
  • Search Engine Optimization (SEO) 
  • Click-to-Call Programs (CTR Campaigns) 
  • Pay Per Conversion Ads (PPC Campaigns)
  • Twitter 
  • Facebook 
  • Instagram 
  • Snapchat         
  • LinkedIn 
  • Reddit 
  • Pinterest 
  • Line 
  • YouTube 
  • Blogs 

Why is Digital Marketing Important ?

  Digital marketing is a valuable tool for businesses looking to grow and manage their businesses. By implementing an omnichannel digital marketing strategy, marketers can collect valuable insights into target audience behaviors while opening the door to new methods of customer engagement. Additionally, companies can expect an increase in retention. According to a report by Invesp , companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers. Compare that to companies with weak omnichannel programs and they have a retention rate of just 33%.

Bullify Digital Marketing - Why is digital Marketing Important ?

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